<a name="London"></a><h1>London</h1>

His Master's Voice (NZ) Ltd had been releasing 78s on the London label in New Zealand since 1954. In 1956 they started issuing singles on the seven-inch vinyl format.

London: 1956-62

From 1956 until 1962 it shared a common sleeve with fellow His Master's Voice licensed label, Decca Records.

Sleeve 1956-62
This sleeve has the same print on both sides.

Some copies of the 1956-1962 London/Decca sleeve were printed with a flipback.

Label 1956-60

                                        Label 1960-61                                                                         Label 1961-65

London: 1962-73

From 1962 until 1973, London (including sub-label London American Recordings) singles in New Zealand were issued in a unique sleeve.

Front of sleeve, 1962-73.
This sleeve had five versions, each being identifiable by its back cover; this first version has the same print on both sides.

Rear of the second sleeve, 1962-64

London 1962-64 sleeve variant. 

Rear of the third sleeve, 1964-66. 

I am unsure if the quad-panel of portable turntables is the later issue in terms of these portable turntable ads commonly seen between 1964 and 1966. If anyone can shed light on this please leave a comment or get in touch.

Rear of the fourth sleeve, 1967-69

Rear of the fifth sleeve, 1969-73

Label 1965-73

London: 1973-82

HMV was re-branded to EMI (NZ) Ltd in 1972. London Records singles were issued in both the purple and blue EMI generic company sleeves from 1973.

     Sleeve 1973-?                                                                           Sleeve 1973-82

Label 1973-82

London 1982-87

In 1982 Polygram (NZ) Ltd took over licensing and distribution. London singles were issued in Polygram's generic sleeve.

Sleeves 1982-86

Label 1982-87

London Records stopped releasing vinyl singles in 1987.