His Master's Voice (NZ) Ltd
dominated the early days of the New Zealand recording industry. It had been releasing 78s in New Zealand since the mid 1940s. It lunched His Master's Voice label locally in 1949. It stared releasing singles in the seven inch vinyl format in 1955. Until
the mid 1970's it was the biggest manufacturer and distributor of
records in New Zealand. In 1970 it became H.M.V. (NZ) Ltd and in 1972 it
rebranded itself as EMI (NZ) Ltd.
His Master's Voice: 1955-60
Most early singles on His Master's Voice were issued in the below purple sleeve but some were issued in the the company's generic sleeve.
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| Sleeve 1955-60 |
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| Alternative Sleeve 1955-59? |
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| Label 1955-57 Label 1957-60 |
His Master's Voice: 1960-64
In 1960 the sleeve was changed.
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| Sleeve 1960-64 |
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| Label 1959-63 Label 1962-63 |
His Master's Voice 1964-72
In 1964 the classic red sleeve was introduced. Singles were released in this sleeve until His Master's Voice was rebranded EMI (NZ) Ltd in 1972.
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| Sleeve 1964-72 |
His Master's Voice Sleeve Backs
The above red sleeve was mainly printed featuring the same design on both
sides. Occasionally it was issued with advertising on the back.
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| 1964-65? |
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| Late 1960s Early 1970s |
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| Early 1970s |
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| Label 1964-65 Label 1965-67 |
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Label 1967-70
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In 1970 His Master Voice shorted its name to HMV. Singles were still issued in the standard red company sleeve.
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| Label 1970-72 |
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